The Wireless Government: Why a Digital Government is a Better Government
From large conglomeratic banking institutions to massive global shipping firms, the world’s ‘upload to all-things-digital’ continues at breakneck pace. And so does the patchwork list of regional, national and even international privacy regulations dictating who can and how to do business in this brave new digital world continue to grow. But are governments at-risk of slipping behind the very regulations they aim to impose on their business communities?
As American poet Walt Whitman lamented over a century ago: “That powerful play goes on, and you may contribute a verse.” The same can be said for those who run legacy government infrastructure to (finally) take their processes into the 21st Century. And, as our planet continues its perpetual rotations around the sun, the digital world might continue to grow – with or without them.
So how does a government upload their tangle of ministries, services and legislature into a wireless world?
Making digital a priority
From large digital initiatives, like the UK National Health Service (NHS)’s blanket ban of fax machines, announced in early-2019, which affects 1.2 million people, to even more ambitious total uploads of government services, like the Government of Ontario’s digital first strategy, outlined in the Canadian province’s 2019 Budget, governments are beginning to take note of the importance of digital communication. Not only is going digital environmentally friendly, but the resulting systems are streamlined, instantaneous and competitive.
And, with digital adoption, comes the need to communicate securely. From complex back-and-forth procurement agreements with vendors to sensitive citizen services, like sending health records between hospitals, encryption plays an important role at every level of a digital government. At Echoworx, we facilitate seamless transitions from cumbersome paper communications to paperless solutions.
The challenges of a digital government
Unlike the nimble tech start-ups we have become used to, most governments are the product of decades – even centuries – of incoming politicians, revolutions, legislature and mountains of paperwork carefully wrapped in layers of red tape. In other words, they are hardly the right environment for the fast-moving sweeping changes necessary for digital innovation. Combined with a contemporary customer-centric digital business model, which balances an excellent user experience with airtight secure data-protecting algorithms, and you have a true bureaucratic headache on your hands.
Working with third-party providers, like Echoworx, can help mitigate the workload of uploading an existing paper-based system online. From helping banks send millions of e-statements per day to something as simple as adding branding and language options to a secure communication, for examples, third-party providers are experts at what they do and offer seamless access to existing digital infrastructure.
A new type of government
When a customer enters a coffee shop, they are prompted to join a queue to either place an order with a smiling barista or pick up an order they commanded via a mobile device. While in line, this customer is presented with an array of colour, branding and, most important, impulse buys or add-ons shown as tantalizing options through display case glass – just out of reach.
This coffeeshop model of greeting, presenting and selling to customers is a form of client stewardship beginning to permeate into banks, financial services and even insurance organizations. The cold professionalism of yesteryear is rapidly being replaced by a more fun, inviting and open model which puts the customer at ease and, most importantly, puts them first.
For government services, the goal needs to be the same – offering seamless digital services which add a warm pulse to sometimes cold mundane processes. And this inviting environment starts with opting out of soulless white envelopes for the more engaging and instantaneous world of encrypted digital communications.
Take the mass encrypted messaging capabilities of Echoworx OneWorld, for example. Using OneWorld’s ‘Secure Bulk Mail’ delivery option, senders can deliver encrypted, branded and personalized communications to massive lists of recipients at the click of a mouse. In addition to leveraging the monetary savings of going paperless, Secure Bulk Mail offers senders options to track the status of their messages – which is especially important to government departments and ministries who need to send out mass messages to concerned or affected citizens.
Going digital keeps the treasury happy
Like in the business world, a government is always keeping an eye on its bottom line. But, while a business may experience ups and downs, answering to its board or shareholders, a government ultimately answers to its citizens – who vote during elections. In addition to streamlining services and enabling simpler secure dialogue with constituents, a digital government also has additional cost-mitigating factors to consider.
For example, according to recent Total Economic Impact™ (TEI) study conducted by Forrester Research, the average enterprise-level organization, such as a government, can expect cost-mitigating benefits valued at up to $2.7M. And, given an average $1 cost-per-page associated with sending communications via traditional snail mail, a government has the potential to save approximately $1.5M over a three-year period.
But the best part? With an average payback period of about seven months, a government can adopt OneWorld, a fully flexible, user-friendly and robust enterprise-level encryption solution and get their money back before election time!
By Nicholas Sawarna, Sr. Content Marketing Specialist, Echoworx