Mulinationals Localising Languages Switch to Echoworx
The challenge: increasing customer loyalty
The messaging team at a large multinational insurance company was tasked with configuring their secure communications to comply with jurisdictional language laws applicable to business lines operating in a country with two official languages. Among other stipulations, these laws stated that customers residing in this country had the legal right to be communicated to in either of the country’s two official languages.
The challenge was to create a system where initial secure communications to unknown recipients located in this country would automatically be made available in either language– without impacting the user experience of other international business lines.