Effective Security for Data in Transit
From large financial institutions to massive enterprise-level manufacturers to huge government national health services, the need for encryption doesn’t just exist – it’s even becoming mandatory. And, yet, even these big organizations continue to send information in the clear, unencrypted – risking their brand reputation and crushing fines with each wayward click.
This mindset erroneously implies that offering secure communications are detrimental to a good customer experience. But, while a flexible encryption solution can actually be a competitive advantage, it is possible to be overly complicated with protecting your customers’ best interests – sending them fleeing for more UX-friendly pastures. Instead organizations should strive for balance between the two –serving customers seamlessly under the protection of airtight algorithms.
While out-of-the-box encryption solutions offer rudimentary encryption capabilities, natural extensions exist which can enhance your customer experience. Just like every customer isn’t the same, neither is every business use case – you need to offer flexible accommodating and consistent encryption options. At the end of the day, you need to offer an excellent customer experience, but you also need to ensure sensitive data is being protected.