How to Maintain Customer Loyalty
When it comes to maintaining customer loyalty, digital trust is one factor often overlooked. Did you know, for example that 80 per cent of consumers consider leaving a brand after a single data breach? And they aren’t going back. That’s attention grabbing.
The digital world has two distinguishing factors to consider when building customer loyalty: Speed and sophistication. And, when blended with digital trust, a keystone of online loyalty, this means a combination of instantaneous seamless end-to-end user experience paired with airtight security.
While out-of-the-box communications systems have their conveniences, there are clear advantages to favouring dedicated solutions. For example, while encryption might be an add-on to a larger email system, providing your customers and staff with a dedicated system has clear perks – like multiple delivery methods or branding options.
According to a recent Gartner report, 70 per cent of organizations are now considering fintech firms over traditional big banks. This means they are looking to product-dedicated specialists they feel care about their digital data. Offering dedicated security solutions for your customers can help build digital trust, secure customer loyalty online and stop the bleed.