Secure Email: What Sets Solutions Apart
In a world where encryption dominates security conversations, it’s time to shift our focus to what lies beyond the core technology. When it comes to securing confidential emails leaving your network, there’s more to consider than just encryption itself.
Let’s face it – algorithms alone won’t set one secure email solution apart from another. 2048-bit RSA encryption, 256-bit AES encryption, and SHA2 signatures are standard offerings in today’s security products. So, what truly sets secure email solutions apart?
Enhancing the Experience
When it comes to secure email solutions, encryption and decryption are typically reliable. However, what truly distinguishes a top-notch solution is the user experience. This includes controlling encryption needs, delivery options, seamless registration, and branding of emails and portals. These factors make all the difference.
“Our focus is on creating a flawless end-to-end experience for our enterprise-level clients,” said Echoworx Director of Client Engagement, Sarah Happé. “While ensuring essential security aspects are covered during onboarding, we dedicate a significant amount of time to perfecting the customer experience. Secure email is a vital component of the overall business communication strategy, and it must be authentic and align with a company’s website and advertising including phrases and terminology.”
When sending secure emails, it’s important to be inclusive and accommodate diverse recipients. Consider the varying levels of computer proficiency and expectations, from a grandmother needing detailed explanations to a tech-savvy millennial seeking efficiency. Alienating anyone is to be avoided.
Your clients have different needs, but they all require trust with their personal data. Losing their trust can result in losing them as customers. According to a survey by Echoworx, 80% of customers consider switching brands after a data breach. This statistic cannot be ignored.
So, how can we strike the right balance between secure email communication that is easy to understand and send?
Keeping it Simple
Make it easy for your employees to send secure emails. No need for extra steps or separate systems – if it’s inconvenient, they won’t use it. Leverage your corporate network’s existing security measures like firewalls and access controls by encrypting emails as they leave your network, also known as the “gateway” or “boundary.”
To ensure recipient satisfaction, send encrypted emails in a format they understand. For business partners, use transparent encryption (TLS). When sending monthly statements to customers, secure PDF attachments may be the way to go. If dealing with a European bank, they may require PGP emails due to their desktop software. Your secure email platform should handle all of this based on the policies you set during service configuration.
In our post-GDPR world, it’s crucial to understand the laws and regulations of each jurisdiction you operate in. Properly handling and storing client data is essential. Additionally, it’s important to consider how to effectively communicate with non-English speakers in different countries. A user-friendly layer above encryption can help.
By making encrypted channels easy to use and understand, you’ll build familiarity and trust with clients. Avoid confusion to prevent doubts about message security and potential scams. Investing in data privacy strengthens your brand and provides exceptional customer service.
In conclusion, prioritizing user experience is crucial for secure email communication. While encryption technology is important, what sets superior secure email solutions apart is their accessibility, inclusivity, and ease of use. By understanding your clients’ needs, customizing your approach based on their proficiency, and aligning with your brand, you can provide a seamless and trustworthy experience.
Remember, it’s not just about securing data; it’s about building trust and loyalty. In today’s world of common data breaches, offering a secure and user-friendly communication experience can give you a competitive edge.
What You Should Do Now
- Request your FREE personalized demo. Let us show you how you can get more of email encryption – to help you apply secure digital communication to different business cases.
- Visit our FREE library of self-serve demonstration videos to see how Echoworx helps organizations address a variety of common business cases.
- If you wish to learn more about the power and value of effective email encryption, visit our Resources Library to download guides, read up on the latest strategies and case studies of our most-successful clients.
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