Privacy Regulations and Email: How to Build Digital Trust
Would you ever conduct business with an organization you don’t trust? Probably not. And yet, within digital environments, we continue to share our most-valuable juicy details with businesses and banks without discretion.
But, if digital trust is easy to gain, it’s even easier to lose and near-impossible to get back. In fact, Echoworx research shows 86 per cent of your customers consider leaving brands after breaches of sensitive personal information. So why do they trust you in the first place?
A primary reason for our lack of discretion online comes down to the differences between quantitative and qualitative data. Where most people are concerned more about data which can be used to judge them, they tend to ignore the serious transformative risks of providing hard numbers to your company. And, once leaked, even the most mundane quantitative figures can quickly acquire qualitative tone.
By providing efficient and quick services, while taking the necessary precautions to protect the personal data your customers provide. This includes protecting data from the minute you acquire it with effective measures like encryption.
If you construct a system which is private by design, your organization gains the necessary confidence to deliver trust to your customers. This also includes doing your homework on any third-party providers, like a cloud provider, to ensure they are playing by the rules too – because ultimately you are responsible for the safety of your customer data if you claim you are protecting it.
The contemporary customer isn’t just always right, they always come first in every instance – including protecting data. Your customers assume you are protecting them, so you need to deliver. If you fail to do so, you could end up facing fines ranging into the tens of millions of dollars under new regulations, the GDPR – in addition to causing irreparable damage to your brand.